Helping Canadians get back to work.
Principles of Managing Customer Relationships
In this course, the students will learn the fundamentals of Customer relationship management. From a sales and selling perspective, the student will learn the principles of customer acquisition, customer engagement and developing long-term customer relationships. These skills can be applied to assist an organization’s customers for the purpose of growth and profit.
Upon completion of this program, the successful student will be able to:
- demonstrate knowledge of personal selling skills in relation to gaining employment and developing a successful career.
- demonstrate knowledge of: three personal selling philosophies, concepts of buying and selling, differences between consumers and business buyers and key points that shape these buying behaviours
- demonstrate an understanding of key principles, methods and concerns relating to strategies and techniques for negotiating with buyers.
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Provincial Funding
Looking for student aid options offered by your local province? Choose your province of residence below to check out provincial funding options such as grants, loans, scholarships, and bursaries.
*All student funding, whether made available privately or through various government branches, is only approved to those who qualify, by the original source of funding. There are many criteria that each candidate must meet to be approved. Schools can only inform you of what may be available.