Gestion Des Medias Sociaux (NWY.1W)

The Social Media Management - NWY.1W program at CDI College aims to train qualified professionals capable of assuming, at the entry level of the job market, all tasks specific to a social media and/or Web community manager. It offers graduates a wide range of employment opportunities within a variety of companies.

Upon completion of their training, the student* will know how to develop and animate a community according to an organization's marketing strategies. They will be able to develop, produce, integrate, and update various elements of a social media promotional campaign. They will be capable of planning and managing a content calendar. They will be able to monitor online conversations in order to intervene when necessary, thanks to their knowledge of crisis management and their respect for the organization's mission. Finally, through search engine optimization and the design of a natural or organic referencing strategy, they will ensure the organization's positioning on various social media sites.

These professionals will notably know how to: effectively use social media for promotional purposes, integrate social media into organizational communication actions, monitor and manage the organization's online reputation in both domestic and international markets, etc.