Digital Marketing

The surge in tech industry growth and the extensive use of connected devices have led to a significant rise in internet consumption, with people dedicating a large portion of their day to engaging with digital content, from streaming videos to browsing social media platforms. This escalating internet usage shows no signs of slowing down.

This trend has profound implications for the marketing sector. The ascent of digital media has sparked a growing need for digital marketing specialists. Across North America and globally, employers are generating numerous job opportunities in this expanding field.

Specifically, in Canada, the demand for professionals in marketing-related positions has been surpassing the supply of job seekers in recent times. As we move into a new decade, digital marketing is anticipated to play a pivotal role in driving job growth within this sector.

Career Outcomes

Whether you're transitioning into this industry from a different field or honing your skills to advance your career, graduates of Cumberland College will possess a diverse skill set and numerous opportunities. These include expertise in:

• Content marketing
• Analytics
• Project management
• SEO (Search Engine Optimization)
• Social media marketing
• Web development
• Digital advertising
• Marketing coordination