Digital Marketing

About the Program

The Digital Marketing Diploma at Eastern College is designed to build students' expertise across essential areas like SEO, social media marketing, content marketing, and analytics. Students step into the dynamic world of digital marketing with in-depth training on building and optimizing pay-per-click (PPC) ads, including Google Ads, preparing them to lead in this fast-growing field.

Why Choose This Business Program?

This program positions students for promising careers in the industry, equipping them with essential skills in search engine optimization, social media marketing, and email marketing. Students delve into PPC advertising and website analytics, discovering how to maximize reach and impact.

Core Curriculum Includes:

• Digital marketing fundamentals: SEO, social media marketing, content strategy, and email marketing
• PPC advertising mastery with Google Ads and advanced analytics training
• Graphic design and web development foundations for comprehensive digital campaigns
• 8-week internship applying digital marketing tools and services in real-world environments

Students learn to identify and interpret Key Performance Indicators (KPIs), develop customer personas, and optimize websites for improved searchability with hands-on Google Ads experience.

Career Opportunities

Career Paths for Graduates

Graduates are well-prepared for dynamic roles in the expanding digital marketing sector across Atlantic Canada and beyond. The program equips students for positions such as Digital Marketing Specialist, Social Media Coordinator, Integrated Marketing Strategist, and Email Marketing Coordinator.

Top Employers Who Have Hired Eastern Grads:

• Grimross Brewing
• Managed Digital Media Services Inc.
• The Lisa Larter Group
• Maritime Aquatics
• Mackegan Marketing

Employment Outlook

Strong career prospects with 88% employment rate and average wages of $25/hour, with experienced professionals earning up to $43/hour. Students gain eligibility for Google Ads certification, strengthening professional credentials in the competitive digital marketing landscape.

Program Details

What Students Receive:

• Comprehensive digital marketing training with hands-on campaign development experience
• Free Microsoft Office and Windows software subscriptions
• One-on-one job placement assistance and Google Ads certification eligibility
• Flexible learning options: online with live classes, on-campus in Halifax, or self-study

Program Highlights:

• Available across multiple Atlantic Canada locations with remote learning options
• Project-based approach developing content strategies, campaigns, and analytics measurement
• Real-world case studies and crisis management scenario training
• Professional portfolio development with cutting-edge design techniques

This program ensures students prepare to lead, create, and inspire as digital marketing professionals equipped to make real impact in today's marketplace through strategic planning, creative campaigns, and data-driven decision making.