Helping Canadians get back to work.
Sales & Digital Marketing
Learning Objectives
The Sprott Shaw College Business Administration Sales & Digital Marketing certificate program equips individuals to:- Develop strategic marketing plans
- Conduct primary and secondary market research
- Manage various digital marketing channels such as social media
- Evaluate return on investment for various marketing media
- Use Search Engine Optimization and web analytics to improve profitability
- Devise and execute effective sales presentations and negotiation strategies
- Productively use MS Office including Word and Excel
- Communicate effectively using various communication channels
Not Sure Where to Start?
Choosing a school or program can feel overwhelming, especially when funding details, eligibility, and timelines may depend on your personal situation.
A good first step is to identify the type of training you’re interested in, then connect with schools that can explain program options, admissions steps, and available support.
Use the search tool to begin narrowing your options based on your goals.
*All student funding, whether made available privately or through various government branches, is only approved to those who qualify, by the original source of funding. There are many criteria that each candidate must meet to be approved. Schools can only inform you of what may be available.