Our Digital Marketing Specialist co-op program develops the analytical, communication and marketing skills needed to build and optimize online campaigns for any type of business or organization. You will learn about search engine optimization (SEO), search engine marketing (SEM) and how to execute marketing plans using a variety of important tools, including Google Ads and AdWords. Our program culminates in a 240-hour work placement that puts your skills into practice in a real-world work environment. Graduate in just 12 months!

What key skills will I acquire?

• Develop relevant, on-brand digital marketing campaigns
• Use WordPress, HTML, CSS, Google Ads and Google Analytics
• Build, optimize and analyze PPC (pay-per-click) campaigns using Google Ads
• Apply copywriting skills to create compelling ad copy, social media posts and calls to action
• Use Google AdWords to help businesses target their markets and reach their full marketing potential
• Apply SEO (Search Engine Optimization) best practices

What future career paths can I consider?
You will have the skills and knowledge to pursue opportunities as an advertising consultant, communications officer, media coordinator, publicist, event marketing specialist, e-media advertiser and more.