In CDI College's Business and Digital Marketing Management diploma program, you will gain a solid understanding of the traditional business skills, legal concepts, and project management required for entry positions in business management or for the operation of one’s own independent businesses. The 21st-century digital, mobile and social media landscape has transformed how businesses market, promote and sell their products and services and manage their client relations. The program explores social media and digital marketing, as well as selling and analytical practices that have evolved from the exponential growth of digital media communication. The program also explores the various social media platforms and tools and how marketers and managers can incorporate them to promote and expand their businesses and connect with their customers. It will provide you with the knowledge and skills to plan, analyze and execute e-media marketing campaigns as part of a business-based digital marketing and management strategy. You will learn the skills and business analytics necessary to effectively use advanced digital tools and techniques that are now essential to effective digital marketing strategies. The program concludes with a five-week, 100-hour practicum, giving you the on-the-job experience you need to start working in entry-level marketing roles across multiple industries.