Business Administration Sales & Digital Marketing with Practicum

Business Administration Sales & Digital Marketing graduates can manage the marketing activities for a wide range of businesses and organizations and can also be employed by advertising, digital and public relations agencies.

Learning Objectives

• Develop strategic marketing plans
• Conduct primary and secondary market research
• Manage various digital marketing channels such as social media
• Evaluate return on investment for various marketing media
• Use Search Engine Optimization and web analytics to improve profitability
• Devise and execute effective sales presentations and negotiation strategies
• Perform accounting activities and analyze financial statements
• Productively use MS Office including Word and Excel
• Communicate effectively using various communication channels

This program includes a practicum placement. This experience within a workplace enables Instructional staff to observe the student in a practice situation while providing the student with the opportunity to gain direct exposure to the chosen career field.